‘wich is the first concept sandwich shop in Hong Kong. It offers a unique variety of gourmet sandwiches to suit customers’ varying tastes and appetites over the course of the day. Homemade soups, freshly prepared salads, delicate espresso drinks and fine wine by glass are also served to complement the ‘wich experience. It is simply sumptuous works of art: a delight to customers’ eyes and taste buds.
We were asked to create the visual identity and packaging system for ‘wich. To project the sophisticated image of a high quality gourmet sandwich, we have developed the visual identity with a cool color tone. Also, a series of ingredient icons were created to form the look & feel system. The master design was applied to all in-store collaterals, including the packaging system, instore collaterals, uniform for chef & waiters, as well as the signage system & environmental graphic, etc.